Cincinnati Association for the
Blind & Visually Impaired

Anthem Blue Cross Blue Shield Foundation’s Support Creates Opportunities for Cincinnati Association for the Blind and Visually Impaired (CABVI) Members to Join National Fitness Challenge and Live Actively

CABVI one of 17 organizations nationwide in National Fitness Challenge for people with vision loss

Dec. 26, 2018 – Cincinnati Association for the Blind and Visually Impaired (CABVI) has received a grant from Anthem Blue Cross Blue Shield Foundation to create opportunities for individuals to participate in the National Fitness Challenge, an initiative founded by the United States Association of Blind Athletes and the parent Foundation of Anthem Blue Cross Blue Shield. CABVI is one of 17 organizations across the nation that is participating in the National Fitness Challenge. This program highlights ideas like adaptive yoga classes, walking groups, running clinics and other sports and fitness activities that can help people who are blind or low-vision to maximize healthy lifestyles. These activities will be offered over the course of eight months to help hundreds of youth and adults to increase physical fitness levels and live healthier lives.

“The Anthem Blue Cross Blue Shield Foundation continues to empower and inspire youth and adults across the nation who are blind and visually impaired by supporting the National Fitness Challenge,” said Mark Lucas, executive director of USABA. “We are honored and excited to once again partner with the Anthem Blue Cross Blue Shield Foundation to cultivate healthier communities.”

This year’s challenge integrates technology and social media to inspire participants to set goals, create team environments and encourage leadership. Each participant has been provided with a Fitbit Flex 2 wearable – a universal way to measure activities, calories burned and number of steps taken. Participants also have the opportunity to utilize Fitbit Coach, which is a personalized training app that provides adaptive video workouts and audio coaching. Foundation grant funding is being used to provide Fitbits, fitness and nutritional instruction, performance prizes as well as technical and financial support for all participants.

“Research has consistently shown that people who participate in regular physical activity have higher energy levels, lower risk of health-related diseases, improved psychological health, and lower rates of depression and anxiety,” said Barry Malinowski, MD, Anthem medical director. “We’re proud to support members of CABVI through our collaboration with the National Fitness Challenge, and to create access to activities supporting healthier individuals and stronger communities.”

More than half of those who are blind or low vision in the United States do not participate in even a limited physical fitness routine, mostly due to barriers to accessible fitness or misconceptions about their abilities. Individuals of all abilities should have equal opportunities to engage in activities that improve health outcomes, so the National Fitness Challenge aims to increase access to fitness and health for blind and low vision people.

Since 2011, the parent Foundation of Anthem Blue Cross Blue Shield has provided $1.3 million in grant funding to U.S. Association of Blind Athletes for the National Fitness Challenge initiative and has impacted thousands of Americans with visual disabilities by partnering with 40 different agencies across the country. To learn more about the National Fitness Challenge, visit www.usaba.org/NationalFitnessChallenge.

 

About CABVI
Since 1911, CABVI provides counseling, rehabilitation, information and employment services to people of all ages in the Greater Cincinnati region. Through all of its programs and services, it strives to help those who are blind, visually or print impaired lead full and independent lives. For more information about CABVI, please call (513) 221-8558 or visit our website at www.cincyblind.org.

 

About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem’s inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s year-round Associate Giving program which provides a 50 percent match of associates’ pledges, as well as its Volunteer Time Off and Dollars for Doers community service programs. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

###

 

MEDIA CONTACTS:
Contacts:
Courtney Patterson (USABA)
cpatterson@usaba.org
(719) 866-3222

Aaron Bley (CABVI)
Aaron.bley@cincyblind.org
513-2583800

Jeff Blunt (Anthem Blue Cross Blue Shield)
jeff.blunt@anthem.com
513-336-4033

This entry was posted in General Press Release. Bookmark the permalink.